Founded in 1996 by John Vetrano, Prime Time Sports has become the dealer of choice for Nike apparel, footwear and equipment in the Northern New England Region. Located in North Reading, Massachusetts Prime Time Sports has become the exclusive Nike outfitter for high schools, prep schools, and collegiate programs throughout the region. Our ultimate goal is to have programs in Massachusetts, New Hampshire, and Maine outfitted from head to toe in the vast offering of uniforms, footwear, and fundamentals from Nike Team.
Although Nike is our premier brand player, our complete team is made up of over 60 other brand names. Names like Champion, Mizuno, Intensity, Badger, Charles River, and the offerings go on.
Our commitment to service, our dedication to our loyal customer base, our attention to detail, and our ability to offer the most sought-after team goods at attractive prices means your program wins all the time. We cherish the opportunity to expand our ever growing client base with programs who desire nothing but the best.
A Client Quote:
"Prime Time Sports has been an invaluable asset to Boston College Athletics. Their commitment to quality and service has made Prime Time Sports our first choice for the past ten years."
Joe Shirley, Assistant Athletic Director/facilities | 
